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Blogger, company HR page, companys culture, Coursera, courseware material, Dropbox, education corporate blogs, employee blogs, employee engagement, Employer branding, Facebook, field-specific knowledge, forums, HR professional, information, internal discussion forums, LinkedIn, Muhammad Farhan, online libraries, Online recruitment objectives, online recruitment portals, positive messages, raise issues, Recruitment, Rozee.pk, RSS feeds, Social Media, Twitter, wikis, Wordpress
Social Media is growing by leaps and bounds and almost everyone is paying attention to it. As an HR professional, you could choose to ignore the phenomenon at your own peril; or you could use social media to radically transform your company’s culture.
Here are four strategies that can add value to HR through social media:
1. Recruitment. With an increasing number of applicants looking for career opportunities on LinkedIn, Facebook and Twitter, social media is proving to be the simplest and fastest way to recruit. Online recruitment objectives should be to approach a maximum number of potential candidates, including those who appear passive online but are otherwise talented, and to reduce cost and time by keeping all documents online (using services such as Dropbo).
2. Employer branding. Use the power of online recruitment portals such as LinkedIn or Rozee.pk to market positive messages about your organisation. You can also maintain a company HR page on Facebook which can feature content from various departments and serve as a forum to encourage discussions about your company.
3. Employee engagement. Listen to your employees by promoting the use of employee blogs on websites such as Blogger and WordPress and use internal discussion forums to raise issues that employees want to discuss. This is also a great way to bridge the gap between young and old employees as well as professionals in departments that work independently of each other.
4. Information and education. Use corporate blogs, forums and RSS feeds to help people stay abreast of company matters that are relevant to them. You can also promote the use of online libraries and courseware material on websites such as Coursera, or use wikis, which draw on the wisdom of crowds, to create field-specific knowledge and help both contributors and readers learn at the same time.
– Muhammad Farhan
The writer is an HR business performance consultant and trainer. m.farhan.sm@gmail.com.
First published in the Careers Section of The DAWN National Weekend Advertiser on February 17, 2013.
The DAWN National Weekend Advertiser 
Agree with the above strategies. Platform like linkedin and facebook has also started to affect head hunting business as companies approach their desired candidates without any cost.
I have gone through your article and I fully agree with the above given strategy. It was a well written piece of work. I would like to add my views that following the said strategy, any company can clearly mention the skill level they are look for. This strategy could be the best practice for small budget organizations catering white collar staff mainly.
Farhan, your article was well-written and effectively highlights the importance on the use of social media for modern corporates.
Keep it up! Looking forward to read your next article…
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