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Careers4color

This Mother’s Day we pay homage to some of the most hard-working, persistent and innovative multitasking women out there – mums. 

There is a huge ‘untapped workforce’ of highly qualified and educated women who are mothers and choose to stay home or work part time because they have multiple priorities. As a result, these talented and capable women are looking for other ways to utilise their skills in an environment that provides them more autonomy and flexibility.

There are many examples of women who have been able to manage being a homemaker and a business owner. These are the ‘mompreneurs’; business owners who are actively balancing the role of a mother and an entrepreneur. An MSNBC article declared the rise of the mompreneur to be a hot trend in the small business sector,  adding that “mompreneurs are a relatively new trend in entrepreneurship and have come to increased prominence in the internet age, with the internet allowing entrepreneurs to sell products out of the home.”

If you want to become a mompreneur, start with finding an idea that will make you money by doing something you are good at, or by identifying a need or solution to an existing challenge. The key to success is identifying a business concept that can balance your commercial ambitions with your responsibilities at home.

Here are options for would-be mompreneurs:

  1. Freelance Sector: If you can write well, cook well or have a head for numbers, you can start a freelance career.

  2. Consultant Businesses: Provide consulting services in the same career field that you recently left, especially if there is a market for hiring independent contractors.

  3. Online Businesses: Mompreneurs make good blog writers and online advice-givers.

  4. Network Marketing: Find a company and a line of products that interest you and let your passion drive the business.

  5. Third Party Businesses: These are basically resale business models where you acquire products or equipment from a third-party in order to operate your business.

  6. Digital Media: This business model requires getting like-minded people who can connect with each other using your website.

– Fauzia Kerai Khan
The writer is Chief Consultant, i&b Consulting, Training, eLearning. fauzia@iandbconsulting.com.

First published in the Careers Section of The DAWN National Weekend Advertiser on May 12, 2013.

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