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AdBuzz LeadAt the 2014 Consumer Electronics Show (CES), which was held in Las Vegas last month, Audi and Chevrolet announced the introduction of   4G enabled cars in the United States, which will allow passengers to access the internet faster than ever before and benefit from a host of new features.

Audi was the first automaker to produce 4G cars with the launch of the S3 Sportback in Europe late last year, and will expand its stable of 4G cars to the USA with the Audi A3 which will roll off the production line in June 2014. In addition to access to websites and social media, the AE will provide passengers with advanced, 4G-enabled mapping and navigation tools.

Meanwhile, Chevrolet has announced the production of at least 10 4G-enabled models, including the Corvette, Impala, Malibu and Volt in June 2014. These cars will use 4G technology to connect to Chevrolet’s OnStar Service, giving drivers access to countless apps from its Appshop. 4G connectivity will also result in a makeover of Chevrolet’s OnStar’s Concierge Service. This service reviews engine performance in real-time and alerts the driver if any aspect of the car (such as its braking, transmission or airbag system) is expected to malfunction. The improved, 4G-enabled version of this service will provide advanced              vehicle-diagnostic apps, which are expected to prevent drivers from ever having to experience breakdowns while on the road.

4G technology is expected to make its way in Pakistan by June 2014, and with 23 million cars in the world connected to the internet (a figure expected to increase to 152 million by 2020), there is little doubt that Pakistan will eventually have its share of 4G-enabled cars. However, considering the higher cost of 4G, the commercial success of these cars in Pakistan remains uncertain.

One thing that is certain is that 4G-enabled cars will change the way we drive forever.

– Syed Wajeeh-ul-Hassan Naqvi
First published in the Adbuzzzz Section of The DAWN National Weekend Advertiser on February 2, 2014.