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adbuzz 4colorOrganised by the Pakistan Association of Automotive Parts and Accessories Manufacturers (PAAPAM), the 10th Pakistan Auto Show (PAPS) took place in Lahore last week.

The event showcased the products, services and technologies of an estimated 150 companies from Pakistan, China, Germany, India, Taiwan and Korea across seven exhibitor categories: accessories and tuning, agricultural implements and complements, commercial vehicles, parts and systems, repair and maintenance, rickshaws and tractors. Approximately 15,000 people from Pakistan and overseas attended the show.

Another highlight of PAPS was the unveiling of Toyota’s FAW V2, which is the first locally manufactured hatchback. It is expected to roll off the production line in June this year, for an estimated Rs 1.1 million. Features include a 1.3 litre, 4-cylinder engine, with a fuel economy of 17 kilometres per litre. The vehicle’s anti-lock breaking and electronic brake force distribution systems (which have dual-airbags) have also been manufactured locally for the first time.

Other highlights included a car show in which leading automakers in Pakistan (including Honda, Millat Tractors and Suzuki) displayed their latest models, as well as a small vintage and classic car show. The Engineering Innovation Model Competition (which had been announced earlier) also took place at PAPS. Entries included designs of concept cars and motorbikes by university students. The team from the University of Central Punjab won the first prize, while teams from Punjab University and FAST/NU were awarded the second prize.

Although PAPS may not be comparable to its international counterparts in Frankfurt, Geneva or Detroit, it provided a platform for the industry’s stakeholders to identify export opportunities and develop partnerships with international vendors, and increase their profitability and productivity. As Parvez Ghias, CEO, Indus Motor Company (the organiser of the event) pointed out: “Pakistan has a huge potential in terms of becoming an auto manufacturing and exporting hub in Asia; such an event serves as a platform where this untapped potential can be recognised.”

– Syed Wajeeh-ul-Hassan Naqvi
Information provided by Usman Aslam Malik, Chairman, PAAPAM.

First published in the ADBUZZZZ Section of The DAWN National Weekend Advertiser on March 16, 2014.