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Disco Bakers And Sweets (often referred to as Disco Bakery) is one of Karachi’s best known landmarks. It located in Block 3, Gulshan-e-Iqbal, at the intersection of Allama Shabbir Ahmed Usmani Road and Olympian Islahuddin Road.
What’s in a name?… Disco Bakery was established in the late 1970s in Block 2, Gulshan-e-Iqbal by the Haji Abdullah family, and moved to its present location within a year. The name Disco Bakers And Sweets was coined because disco was popular then, and according to the owner, it symbolised celebration and festivity, which matched the bakery’s image because it offered mouth-watering items for festive occasions, such as birthday parties and family get-togethers. Over time, the menu has broadened and includes several types of pastries, cakes, biscuits, mithai, crisps and even burgers and pizzas.
Disco Bakery is one of Karachi’s best-known landmarks
Groceries, mobiles and food… Allama Shabbir Ahmed Usmani Road is lined with apartment buildings; several commercial enterprises have been set up on the ground floors of these buildings, and the road forms the commercial spine of Block 3, with shops dealing in everything from groceries to mobile phones and mithais lining it, as do beauty parlours and book shops. Recently, Home Plus – a full-fledged supermarket (the first of its kind in the area) was established, as well as trendy retail stores such as Fifth Avenue, Levi’s and Stone Age. However, for most residents, it is the choice of eateries which range from desi food joints (which offer everything from chicken tikkas to haleem and nihari) to franchises such as KFC and Pizza Hut that are the real crowd pullers.
A house near Disco Bakery
The real estate take… Block 3 has evolved from a sparsely populated residential area in the 1980s to a hub of commercial activity today. Over the years, several houses built on large plots of land were demolished to make way for apartment buildings with commercial enterprises on the ground floor. Vacant plots are scarcely available; residential and commercial property prices have appreciated by an estimated 20% in the last five years.
In a nutshell… The once quiet Block 3, which once boasted of single-storey houses, has evolved into a commercial district, characterised by lack of parking space and frenzied traffic.
– Ayesha Shaikh
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First published in the Real Estate Section of The DAWN National Weekend Advertiser on March 23, 2014.