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CareerPeople often think that corporate trainers only caterto working professionals. However, of late, trainers are increasingly holding workshops that are attended by people who have recently graduated as well as students in their final year of university.

Theseworkshops are referred to as ‘Campus to Corporate Seminars’ and enable students and fresh graduates to transition from their campus life to their corporate one successfully.

Workshops usually focus on the following areas:

Personal branding. One of the most important segments of these workshops, this segment focuses on how graduates should dress and behave at interviews, what their resumes should highlight, and how they should conduct themselves on social media. This is especially important these days, since many organisations are beginning to actively check candidates’ social media accounts.

Deciding which jobs graduates should apply for. Graduates are asked about their career goals and areas of interest; trainers then help them differentiate between which jobs they should apply for, and which they should not. This is important because graduates tend to apply for jobs without considering if their skills match the ones that the company they are applying to requires.

Industry and market awareness. Emphasis is placed on the need for industry and market awareness among fresh graduates, since graduates are prone to going for interviews without knowing anything about the company’s products, competitors or market share.

Cultivating the right attitude. Manyorganisations follow the principle of ‘Hire for Attitude and Train for Skills’, which is why workshops focus on how graduates can demonstrate the right attitude to potential employers. Workshops therefore focus on how to cultivate and communicate the right attitude to interviewers, and encourage students and graduates to intern or volunteer at organisations because this demonstrates their ability to work well with people, adhere to deadlines and manage projects independently.

– Zeeshan Lakhpaty
The writer is a professional corporate trainer. zeeshan@peopleexcellence.biz

First published in the Careers Section of The DAWN National Weekend Advertiser on June 15, 2014.