. General Electric, 000 hours, 10, 1978, 1993, 2005, achievement, ambition, artists, athletes, brownie, Calvin Coolidge, career plan, craft, Dartmouth, dedicate, deliberate practice, derelicts, Duncan Hines, education, effort, eliminate, expert, Fortune, Genius, Geoffrey Colvin, goal, Harvard, HR professional, Jason Pereira, Jeffrey R Immelt, K Anders Ericsson, leaders, Malcolm Gladwell, mastering, memos, Microsoft, musicians, omnipotent, Outliers, perfection, persistence, Procter & Gamble, proverb, pursuit, skills, Steven Ballmer, talent, Talent is Overrated: What Really Separates World Class Performers From Everybody Else, The Bionic Manager, The Role of Deliberate Practice in the Acquisition of Expert Performance, time, waste-bin basketball, weaknesses, work ethic
Geoffrey Colvin begins his book Talent is Overrated: What Really Separates World Class Performers From Everybody Else by taking readers back to 1978 and into the corporate headquarters of Procter & Gamble, where two college graduates, one from Harvard and the other from Dartmouth, are given the task to sell Duncan Hines brownie mix.
Yet, they spend their spare time rewriting memos in adherence with the company’s strict rules, and every afternoon they play waste-bin basketball with wadded-up memos. According to one of them they were “voted as the two guys probably least likely to succeed” – perhaps because neither displayed ambition or had a career plan. These two men are Jeffrey R Immelt (CEO, General Electric) and Steven Ballmer (CEO, Microsoft).