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Although Pakistan may not qualify for the FIFA World Cup in Brazil which begins on June 12, it will still make a major appearance there – Pakistan will be supplying the official footballs that will be used at the tournament. Dubbed the ‘Brazuca’, over 3,000 of these footballs are expected to be used in the eight Brazilian cities hosting the tournament.
The Brazucas have been made in Sialkot – Pakistan’s sporting goods capital. The city has been a centre of excellence in manufacturing sporting goods and has supplied many global tournaments with key equipment. Although the appearance of the Brazucas in Brazil is a good reason to celebrate, this is not the first time that Sialkot is supplying footballs at the FIFA World Cup. In fact, Sialkot’s sporting good outlets have been contract manufacturers for a host of international sporting companies including Adidas (which has been regularly tasked with supplying footballs to FIFA), Nike and Slazenger. Continue reading