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An integral part of our daily lives, social media is a powerful and useful tool that connects people, raises awareness, mobilises people, brings about change and also lets you know what your best friend ate for lunch. Despite the immense advantages there may be a downside to spending too much time ‘socialising’ in the virtual world, particularly on Facebook.
A recent study conducted by the University of Michigan found that spending extended periods of time on Facebook made users ‘gloomy’ and less satisfied with their personal lives. According to the study, the more time the subjects spent ‘Facebooking’ and checking status updates, the lower their satisfaction levels dropped. Continue reading