2012, Altis, Atlas Honda, Auto Industry Development Plan, Corolla, Cultus, Daihatsu Cuore, Euro II emission standards, first generation Alto, Gli, India, Indus Motors, locally manufactured cars, Mehran, Pak-Suzuki, Pakistan Automotive Manufacturers Association, Pakistan’s auto history, sales reports, Shayan Shakeel PAMA, Suzuki Alto, Suzuki Mehran, Toyota, Toyota Corolla, used car imports; auto industry, Xli
The ambitious Auto Industry Development Plan, adoption of Euro II emission standards, trade negotiations with India and the phenomenon of used car imports; clearly it has been an eventful year for the auto industry. However, it is the sales reports from the year that reveal the most about perceptions of locally manufactured cars in the industry.
December’s statistics haven’t been compiled yet, but according to the Pakistan Automotive Manufacturers Association, Pakistan’s bestselling car since 2008 is the Toyota Corolla. It comes in three versions, the Xli, Gli and Altis, each offering significant differences in transmission (automatic/manual) and engine size (1.3-1.8 litres), with price levels that appeal to consumers in the middle-upper income strata. Other reasons for its success are Toyota’s reputation for safety as well as tremendous resale value (often retaining 65% of its original cost). Price range for a new Corolla: Rs 1.5-2.2 million.