Corporate Social Responsibility (CSR) became somewhat of a ‘must-have’ some years ago when the idea of the ‘triple bottom line’ (concern for people, planet and profits, preferably in that order)came into vogue. This idea extended the supposition from the one that had companies’ prime responsibilities as shareholder earnings, to one that included the well-being of employees and society at large. Corporate reporting began to include CSR as a measurable item and, not surprisingly, created its own controversies.
Some argued that CSR activities were funded by company profits that should rightly go to shareholders. Others (cynically) suggested that this was just a way for firms to earn ‘brownie-points’ and look good in the eyes of society. Whatever the opinion, if some segment of the community is benefiting, why quibble? Continue reading