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The food truck is as ubiquitous an icon of urban America today as a roadside motel. In August 2013, as a testament to the food truck as the new icon of American heritage, the first World Food Truck Rally was held in Tampa, Florida.
Over the years, food trucks have evolved in the US – from mobile canteens during World War II to grease trucks on university campuses, construction sites and main thoroughfares. An increasingly pluralistic and diverse population has resulted in food trucks now serving a multitude of cuisines, offering not only affordable but also gourmet and ethnic food. The recent growth of the food truck business has been cited as a consequence of the last recession which saw a shutdown of high-end restaurants and unemployment amongst chefs. The food truck business, with its mass reach and comparatively low start-up costs, gave many people a great startup opportunity amidst a recession.